Design with purpose
UX/UI data-driven
Product-first mindset
Design, strategy, and real-world metrics to make products that actually work.
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My workflow
I design thoughtful digital experiences grounded in strategy, insight, and experimentation.
Figma • FigJam
I prototype and map journeys
Clarity
I detect real UX friction
Google Analytics
I pull insights to guide design
Webflow
I build and test fast
Miro
I map ideas and flows
Chat GPT
I speed up research and writing
Jira
I manage tasks in sprints
Uizard
I explore quick UI concepts
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Process
↓ Case studies below ↓
matters
Case Studies
Explore how I turn complex challenges into intuitive, scalable solutions. UX, UI, research & strategy.
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